Max Jacobson-Fried is the third generation of his family to run Las Vegas’ best bakery. As Freed’s celebrates over 54 years in business this year, he will be the first to tell you that family tradition is a key ingredient in Freed’s recipe for success. As Freed’s specialty cakes have become synonymous with family birthdays, celebrity events, and Las Vegas weddings, it is the tradition of quality, creativity and service instilled by Max’s grandparents, Milton and Esther Fried, which still drives its success. The national media has known Freed’s for some time. The bakery and its creations have been featured on The Food Network’s “Roker On The Road;” “$40 a Day With Rachel Ray,” “Sugar Rush,” and “After Midnight,” as well as on Lifetime’s “Top This Party,” in Bon Appetit magazine, Conde Nast and in Martha Stewart’s Weddings. Today, whether it’s a cake for Major League Baseball star Jason Giambi’s birthday, a Jamie Foxx party at Tao, or one of the thousands of family celebrations throughout the Valley, each individual creation receives the same attention to detail and the best ingredients.